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　　来源：东方头条 日期： 17: 7:28 导读：“外企头条”栏目又跟大家见面了，我们这次推出毕马威发布的《2018年全球消费者洞察报告》。毕马威在2018年全球消费者洞 “外企头条”栏目又跟大家见面了，我们这次推出毕马威发布的《2018年全球消费者洞察报告》。

　　毕马威在2018年全球消费者洞察报告《Me, My Life, My Wallet》中发布了调查结果，其中对英国、美国、阿联酋、法国、巴西、加拿大、中国和印度的2.5万名消费者进行了调查，以研究各种消费行为。

　　The study, published as part of the 2018 Me, My Life, My Wallet report, includes a survey of 25,000 consumers in the UK, US, UAE, France, Brazil, Canada, China and India, assessing consumption behaviors.

　　毕马威全球调查发现，中国消费者在采用新科技方面领先全球；高达8成的受访中国消费者表示，就他们经常光顾的品牌而言，懂得利用社交媒体与消费者互动是相当重要的。

　　China consumers are ahead of global counterparts in terms of adopting new technologies, and eight in ten Chinese consumers indicated having a dynamic social media presence is important among the brands they consistently purchase from, find a KPMG global survey.

　　该调查发现，中国消费者在采用科技方面领先全球。

　　It finds that Chinese consumers are ahead of their counterparts in terms of technology adoption.

　　超过半数 (5 %) 受访中国消费者表示对新科技非常感兴趣，每当有新产品推出市场便会率先购买，比例远高于全球平均的29%。

　　More than half (5 percent) of the surveyed China respondents indicated that they are very interested in new technology and will be the first ones to buy a new device when it comes out, ahead of the 29 percent global average.

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